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16 November 2016

The story of a winning combination

On 16 November, last years, Architect Benedetto Camerana  was the protagonist of a meeting that was part of the event called “On the Architecture - Examples of Quality”, organized by the Sandretto Re Rebaudengo Foundation. CWS was the main sponsor of this event.

The tribute to the architect from Turin, who designed with us the JMuseum and put his imprint on the Alfa Romeo Historical Museum in Arese, opened with a biographical introduction that traced back the dawn of his career to date. Word was then given to Camerana, who in a long speech recounted his conception of museum as a space that reveals the story of a myth or a symbol, just like two big brands like the Juventus soccer team and the legendary Alfa Romeo.

The “Archstar” focused also on the concept of emotionality and how new media technologies offer a fundamental support to involve visitors in the total immersion in the legend that touches the soul’s deepest chords. It was precisely at this point that Camerana cited us repeatedly as an important and indispensable partner to give life to his design ideas.

The debate, which was moderated by Maria Chiara Voices, a journalist of Il Sole 24 Ore, continued with our CEO,   Luca Passini,  who took stock of our experience and bore witness to our precious work, the challenges we met over the years and the importance of working with Benedetto Camerana.

Once again, our CEO’s words stand as a confirmation of our growth process, thanks to the recognition of our company as a reliable partner for unique and innovative projects.

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