On 16 November, last years, Architect Benedetto Camerana was
the protagonist of a meeting that was part of the event called “On the Architecture
- Examples of Quality”, organized by the Sandretto Re Rebaudengo Foundation. CWS was the main sponsor of this event.
The tribute to the architect from Turin, who designed
with us the JMuseum and put his imprint on the Alfa Romeo Historical Museum in
Arese, opened with a biographical introduction that traced back the dawn of his
career to date. Word was then given to Camerana, who in a long speech recounted
his conception of museum as a space that reveals the story of a myth or a
symbol, just like two big brands like the Juventus soccer team and the
legendary Alfa Romeo.
The “Archstar” focused also on the concept of
emotionality and how new media technologies offer a fundamental support to
involve visitors in the total immersion in the legend that touches the soul’s
deepest chords. It was precisely at this point that Camerana cited us
repeatedly as an important and indispensable partner to give life to his design
The debate, which was moderated by Maria Chiara
Voices, a journalist of Il Sole 24 Ore, continued with our CEO, Luca Passini, who
took stock of our experience and bore witness to our precious work, the
challenges we met over the years and the importance of working with Benedetto
Once again, our CEO’s words stand as a confirmation of
our growth process, thanks to the recognition of our company as a reliable
partner for unique and innovative projects.