The future of the solutions we can offer our customers
and clients also passes, inevitably, through the strategic partnership that we
forge with other companies in the computing world. One of these is the one we
established with WARDA, a company founded in Padua, in the heart of the textile
and fashion district, which, in recent years, has developed a software
specially designed for the fashion, luxury, retail and design markets.
Its name is “Board Ominichannel”; it is a digital asset planning system,
namely, an IT platform for the governance of digital data within a company.
It often happens that within an enterprise data are stored in a variety of
places or databases, and that “media chaos” ensues in the management and
exchange of such data, resulting in very low levels of security.
The WARDA product aims to solve this problem and restore order by conveying
content to different touch points effectively and without the risk of
Indeed, the board operates as a repository of all information and digital data
about the company, and, at the same time, as a single delivery point entrusted
with the delivery of content to four identified channels: Style & Product,
Visual & Retail, Marketing & Social, and E-commerce.
The goal of this partnership is, therefore, to offer end customers new
solutions that make the customer journey between a brand and its retailer
network more efficient. Moreover, thanks to our consolidated capabilities in
system integration and multimedia productions, the bard could also pave the way
to markets other than fashion and retail.
Once again, the alliance with partners is essential to open new ways and
deliver solutions in step with progress.