against time, an ambitious project and four large European cities: there are
the ingredients of the “mission impossible” with which one of our customers
We found ourselves before a
serious challenge: to install and configure some monitors in the shop windows
of a luxury chain in the cities of Milan, London, Paris and Madrid, in just
under three days.
The mission was managed and tested
by a highly qualified team. In the night between Sunday and Monday of March 6,
we simultaneously installed monitors in Milan and Madrid and the following days
in Paris and London; we worked at night and with the remote assistance of other
two colleagues to complete the installations, while also allowing the opening
of the retail outlets during regular business hours.
In addition to the
professionalism and flexibility of colleagues, CWS was able to leverage a new
product resulting from the evolution of Player AuthorCube - the museum player
we successfully installed for other projects - by adding software and hardware
that turn the Player not only into a video playing system, but also into a
device control, such as, for instance, the Samsung monitors. Next to
AuthorCube, we also developed an ad hoc application to configure
parameters such as color, brightness and contrast of each monitor and oversee
their operation. Once all equipment was installed, monitors could be controlled
by a single click from store associates or managers, who, based upon marketing
inputs, could then determine whether to use single or multiple views.
In addition to these features,
the AuthorCube Player also allows collecting data on monitor operation and send
it directly to a web control platform that created by CWS. If the project takes
off after its running-in phase and if our customer decides to extend it to
other stores, it could potentially become a global data collection center.